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The Lean Startup

Eric Ries

The Lean Startup
Business

The Lean Startup

by Eric Ries

★★★★☆

Build a successful business using the Build-Measure-Learn cycle. Stop wasting time building products nobody wants.

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Our Review

The Lean Startup changed how Silicon Valley builds companies, and its principles apply to any business. Eric Ries introduces the Build-Measure-Learn loop: instead of spending months building the perfect product, build the simplest version possible, get it in front of real customers, measure what happens, and learn from the data. The concept of the MVP (Minimum Viable Product) has become universal business vocabulary. If you're building any kind of business — online or offline — this methodology will save you from the #1 startup killer: building something nobody wants.

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Key Takeaways

  1. 1

    Build a Minimum Viable Product (MVP) and test it with real customers immediately

  2. 2

    Use the Build-Measure-Learn feedback loop to iterate quickly

  3. 3

    Validated learning is the most important measure of progress

  4. 4

    Pivot or persevere — know when to change direction vs push through

  5. 5

    Innovation accounting helps startups measure real progress

Who Should Read This Book?

  • First-time entrepreneurs who don't want to waste money

  • Product managers and startup founders

  • Anyone building a new product or service

Ready to Read The Lean Startup?

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